The modern e-commerce advancement has proved to be competitive in terms of the website content for a search engine. Google is the top in listing websites. Online marketers must present the best for online viewers to be directed to the topmost site. you may ask what is Google Adwords-this is Google method of advertising commonly called pay per click (PPC) where the website’s advertisers enter into biding the keywords for Google to rank the page for the internet user to access clickable ads. The website advertising has to pay for this service enabling Google to earn revenue. What is SEO marketing- search engine optimization is the process of applied effort by specialized ecommerce experts to fine-tune web pages and websites for ease of top ranking by search engines. SEO Service London, London SEO, SEO Service UK their services are vital for their expertise in the SEO marketing, this offers your company and business a top competitive edge. There are positive and negative benefits of involving experts in online marketing. Pros of Google Adwords • Improves your online business-The right keywords choice will make your potential audience get the search results in the top pages of search engine. • Keeps your niche competitive-Online consumers of products and services will have the first impression and satisfaction when they get the search result directed to their desired needs. • Pay Per Click-As the search engine displays the pages the user may not be interested in the product and services so for no click on the Ads. An ad is paid for if there was a click on it. • Creates room for improvement-The viewers of the pages will give a clears angle of improving the marketing strategy. Cons • Expensive-There is always expenditure in term of the Adwords bidding there must be a set-aside budget. • Unnecessary keywords-The use of less attractive and productive keywords Pros of SEO Marketing • Exposure to a target audience • Improves signal traffic viable for conversion • Business growth • Authority Cons • Takes time gain results • Large investment • No guaranteed outcome • Risk of penalty SEO Service London, London SEO, SEO Service UK experienced experts in the SEO Marketing and Google Adwords are worth the service to improve your online marketing strategy.